Digital marketing refers to the promotion of products or services through digital channels such as search engines, websites, social media, email, and mobile apps. This workshop focuses on teaching participants the principles and practices of digital marketing and social media, providing practical advice, tips, and best practices for creating effective digital marketing campaigns and social media content. Participants may also have the opportunity to work on real-world case studies and exercises, applying the concepts they learn in the workshop.

Participants will learn about various digital marketing strategies and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing. They can also learn about the different social media platforms available and how to use them effectively for marketing purposes.

The workshop will be led by Kasia McNaught courtesy of Business Station

Who should attend

This workshop is aimed at anyone in our community who wishes to gain knowledge and skills to effectively market themselves and what they do to community. Individual residents or those from local community groups, clubs and not-for-profit groups may register. Please note this workshop is not intended for businesses.

As this is an interactive workshop please bring your own laptop

Translating and Interpreting Services

If you would like access to an interpreter for the workshop please let us know and the City can provide one for you

This workshop is presented as part of the City of Stirling's BUILD Community Workshop Series, a series of workshops for our local community organisations, community groups and individuals aimed at building capacity and skills within our community.