Search Engine Optimization. Or, ‘SEO’ for short. This fancy acronym is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

Simply put for musicians, this means optimizing how you appear in search results so that you can be easily found online (and therefore grow your online presence and revenue).

Dayna Young is a music marketing strategist for musicians and brands, with a focus on artist development in the digital age. Her clients have included artists such as ZZ Ward, Mipso, Crooked Colors, Client Liaison, Miami Horror, PhaseOne, ShockOne, and Paces. She has worked with brands including EDM.com and Ministry of Sound and has toured artists such as Axwell, Ingrosso, Z-Trip, and James Brown. She’s also produced video content featuring The Chainsmokers, Alison Wonderland, and Kaskade. Her client work spans a range of genres including indie, alternative, electronic music, folk, dance, and pop. Ultimately, what gets her out of bed in the morning is the knowledge that she’s creating opportunities for artists.

Dayna will join MusicACT for a series of webinars tailored to explore how artists can build their digital profile and presence. In this session on ‘Learn How to Get Found Online (SEO Basics for Musicians)’ Dayna will share not only the basic SEO fundamentals you need to know but the takeaway tips you can use to implement basic SEO improvements on your own.