Digital Shelf Future Forum

Be part of Australia’s first forum built for brand-side leaders ready to lead change and win on the digital shelf.

The Digital Shelf Future Forum brings together industry leaders to unpack the trends, strategies and operating approaches transforming the way brands compete in an omni-channel world.

We'll be hearing from speakers such as Hannah Wilson - Commercial Director, FUNDAY Natural Sweets, Naomi Shorman - General Manager, Tommee Tippee, and Bridie Cowell - Head of Partnerships, Coles360 on topics such as: 

• The Now & The Next: What's Shaping the Future of the Digital Shelf - explore the outlook for digital commerce, the rise of marketplaces in Australia, the disruptive role of AI in discovery and decision-making, and what brands must do now to prepare for the next wave of change.

• The New Omnichannel Reality: Rethinking Channel Strategy for a New Era - explore the new omni-channel reality, how investment and strategies are evolving across core and emerging commerce channels to maximise share and deliver sustained growth.

• Cracking the Code: Tech, Talent & Data for Digital Shelf Success - building the technology, data strategies and internal capabilities needed to win on the shelf.

• Tradition Meets Transformation: Inside Bega’s Digital Evolution - a behind-the-scenes look at how an iconic brand embraced change, overcame resistance, and drove measurable impact.

• Next-Gen Discoverability: Evolving Content for a Changing Shelf - explore how AI, social commerce, and new content formats are reshaping visibility and engagement.

• Making Retail Media Work: Investment, Measurement and What’s Next - unpack key ingredients for a successful campaign, how to build capability, and effectively measure what matters.

and much more.

Bringing together best-in-class thought leaders, the Forum will shine a light on the strategies shaping the future of the digital shelf, giving brands the tools and insights to stay ahead in a fast-changing marketplace.

Thank you to our sponsors for the event, SAP Emarsys, Salsify & MikMak, without their support, this event would not have been possible.