Digital Skills Forum: Building Your Digital Marketing Strategy

In the rapidly evolving landscape of digital marketing, it’s crucial for businesses to establish a comprehensive and strategic approach to online presence.

A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it’s a necessity for staying competitive and relevant in today’s fast-paced landscape.

This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. We will explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.

This workshop will cover:

Understanding the importance of a comprehensive digital marketing strategy;
How to optimise your Google and Meta Business pages;
Cyber Security essentials;
How to create engaging graphics in Canva;
How to operate Square POS and accounting basics
Identifying the right social media platforms your business and how to transform followers into loyal customers; and
Comparing the types of online paid advertising to find the right fit for your marketing strategy.

By the end of this workshop, you’ll have begun crafting a basic strategic plan tailored to your business needs.

Presenter: Joseph Walsh and Kris Young

Duration: 6 hours including refreshment breaks

This workshop is presented as part of the Digital Solutions Program in partnership with WAITOC.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.