Digital Skills Workshop: Building Your Digital Marketing Strategy

In the rapidly evolving landscape of digital marketing, it’s crucial for businesses to establish a comprehensive and strategic approach to online presence.

A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it’s a necessity for staying competitive and relevant in today’s fast-paced landscape.

This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. We will explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.

This workshop will cover:

Understanding the importance of a comprehensive digital marketing strategy;
How to create a user friendly and visually appealing website to drive conversions;
How to create compelling website content and the fundamentals of search engine optimisation (SEO);
Strategies to harness the power of email marketing for business growth;
Identifying the right social media platforms your business and how to transform followers into loyal customers; and
Comparing the types of online paid advertising to find the right fit for your marketing strategy.

By the end of this workshop, you’ll have begun crafting a basic strategic plan tailored to your business needs.

Presenter: Susan O'Byrne

Duration: 2 hours

About the Presenter:

Susan is a corporate affairs and business management professional with a breadth of experience across multiple countries and industries. She has spent many years in leadership roles as part of senior leadership teams, and specialising in strategic corporate affairs issues as well as developing communications, local content and government relations strategies. Susan has expertise in solving complex problems and engaging with stakeholders to develop a good result for every party.

This workshop is presented as part of the Digital Solutions Program in partnership with the Christmas Island and Cocos (Keeling) Islands Community Resource Centres (CRCs), the Christmas Island Business Association (CIBA), the Indian Ocean Group Training Association (IOGTA), and the Indian Ocean Territories Regional Development Organisation (IOT RDO).
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.