About District32 and Business Maximiser Events

District32 is a forum where you can invest in yourself, your business, and your professional network.

Join us at a business maximiser event – designed to inspire and assist ambitious business owners in creating success and freedom.

The Early Bird Promo ends on March 27, 2025.

What to Expect

✳️Guest Speaker Lynda Schenk on 'Marketing for Business'; invest in yourself

✳️Networking opportunities; invest in your network

✳️Group mentoring discussion

✳️Light lunch and morning tea/coffee

Take your business to the next level. We are each the sum of the five people we spend most of our time with – who's in your top five? Is it time to increase the quality of your network?

Connect with Perth's movers and shakers in this dynamic and unique business growth event, where you'll rub shoulders with like-minded and ambitious business leaders.

District32 provides a business growth platform helping business owners to achieve success and freedom.

✔️ Increased Profit

✔️ Uncapped Opportunities

✔️ Strategic Shortcuts

Enjoy delicious food and drinks while connecting with some of Perth's most successful and aspiring business owners.

Marketing for Business – Building Your One-Page Marketing Plan

This session is designed to guide D32 members and guests through the process of creating a concise, effective one-page marketing plan that captures the core of their business strategy. Whether you're just starting out or looking to refresh your marketing direction, this presentation provides a clear framework to help you align your marketing activities with your business goals.

By the end of this session, participants will gain:

Why a Marketing Plan Matters: Understand the purpose and value of having a strategic marketing plan, no matter your business size or industry.
What’s in a One-Page Plan:
1. Unique Selling Proposition (USP) – Define what makes your business stand out.
2. Target Market – Identify your ideal customer through demographic, psychographic, and behavioural profiling.
3. Products/Services – Clarify your key offerings and customer benefits.
4. Pricing Strategies – Explore pricing models that align with your positioning.
5. Distribution Channels – Determine how your offering reaches your customer.
6. Marketing Activities – Map your customer journey and align tactics to drive awareness, engagement, and conversion.
Examples and Case Studies: Real-world USPs from companies like Tesla, Apple, Nike, and Orbis Wines.

About the Speaker

Lynda Schenk is a highly respected marketing specialist with over 3 decades s of experience in marketing across many industries.

Lynda founded Purple Giraffe in 2014 in Adelaide and then opened a Perth office in 2023. She has a deep understanding of the marketing needs of companies, small and large.

Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing tactics that build brand equity, growth and profitability.

As the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards,

With a team of 12 Giraffe's, Purple Giraffe offer end to end outsource marketing consulting service that aligned with business goals. Their refreshing philosophy is, when you win, we win.