DIY Marketing Funnels: Attract, Nurture & Convert on Autopilot

This hands-on, practical workshop is designed to help small business owners build a simple yet effective marketing funnel.

Together we’ll break down the customer journey so you can learn how to attract new leads, build trust, and convert them into paying customers using tools and strategies that do the heavy lifting for you.

This workshop will cover:

What a marketing funnel is and why you need one
Strategies to drive attention and generate leads
How to stay front of mind and build trust
How to make people say 'yes' and turn into paying customers/clients
Tools and tech to help achieve the above
Funnel mapping and action planning

By the end of this workshop, you’ll walk away with a funnel map tailored to your business, a list of tools to implement, and a clear plan to start converting on autopilot.

Presented by: Lucy Mortimer

Duration: 2 hours

About the Presenter: With over 12 years of industry experience, Lucy is a marketing strategist known for her holistic approach to building brands that last. She specialises in strategy, marketing psychology and designing customer journeys that don’t just sell, they resonate.

Lucy holds a Bachelor of Communications and Public Relations, which she completed in just 18 months. Her focus is always on long-term success over short-term hype, helping businesses develop smart, sustainable marketing strategies that align with their goals and audience behaviour.

When she's not providing marketing support to business owners, you'll find her reading marketing books, exploring AI tools, or finding new ways to upskill. For Lucy, marketing isn’t just a job, it’s a lifelong obsession.

This workshop is presented by the Digital Solutions Program.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.