One of the first action points from Te Ihirangi, the Taupō Regional Destination Management Plan, is a review of the regional destination brand and logo: “LoveTaupō”.

Destination Great Lake Taupō is launching a project to bring together the region’s individual identities and gems, to ensure the destination brand is reflective of the entire rohe. We are running a series of workshops around the region to give everyone a chance to have their say and help shape the way that we market the destination. We want to hear from iwi, businesses, Council and the wider community to make sure that our brand inspires local pride and grows the value of the tourism economy.