Sustainability communication is facing a high-stakes shift.

Cost-of-living pressures and growing scepticism are changing what audiences care about, while tightening regulatory scrutiny is making brands increasingly cautious about what they say. At the same time,

AI-driven search is changing discoverability, increasing the value of specific, well-supported information over generic sustainability promises.

The challenge isn't just making sustainability sound good — it’s proving your progress without getting trapped between greenwashing and silence.

This session breaks down the major trends reshaping sustainability communication and shows how compliance can become a creative guardrail rather than a blocker - helping brands build stories that are clear, credible and discoverable.

What We’ll Cover

Shifting Value Drivers: How cost-of-living pressures are reframing what audiences care about — from carbon and circularity to durability, health and affordability.
Compliance as a Creative Guardrail: How legal and regulatory expectations can make messaging sharper and more trustworthy rather than sanitising your brand.
The AI Discoverability Factor: Why specific, structured and evidence-backed sustainability information is becoming more important in search and AI-driven discovery.

What You'll Leave With

A clear view of the market forces and search behaviours reshaping sustainability comms.
Practical frameworks to turn complex evidence into human-centred stories.
Direct guidance on using copy, imagery and design without making claims your evidence can't support.

Format

Practitioner presentation featuring real-world case studies, communication teardowns and interactive Q&A.

Who It's For

Brand, marketing, P&C and ESG/sustainability leaders who need to make genuine environmental progress relevant, credible and visible.

About the Presenter

Ayelet Mendel-Girin specialises in strategic communications where the stakes are highest — building brand growth and customer trust where legal scrutiny and commercial ambition.

As a senior digital, customer experience and marketing leader who has spent her career navigating the tension between commercial goals, customer needs and compliance guardrails, she brings deep expertise in how framing and messaging shape perception and behaviour.

With a background in psychology, she applies a strong behavioural lens to communication - focusing on how people process information, what builds trust, and why the same message can land very differently across audiences.

Event Details

When: Tuesday 22 September, 12:30pm–1:30pm
Where: Online

As with all Spark Festival events, this presentation will be free of charge and open to all.

Behind the Session

Co-founded by Carlos Gomez and Ayelet Mendel-Girin, Envirotivity is a digital platform designed to structure sustainability evidence- helping organisations turn sustainability activity into real-world action, search visibility, employee engagement, and brand equity.

Want to go deeper? Read Envirotivity’s full insight on how sustainability evidence shapes brand trust and AI discoverability. https://envirotivity.com/sustainability-brand-trust-ai-discoverability/

Contact the host of DON’T LET COMPLIANCE KILL YOUR SUSTAINABILITY STORY

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