Don't waste your education efforts: What works to reduce recycling contamination
Online Webinar: - Don't waste your education efforts: What works to reduce recycling contamination -
Do you really know if your waste education communications work? What sorts of resources will change behaviour? Which flyers reduce recycling contamination the most? What elements of a Facebook post grab and hold people’s attention?
BehaviourWorks Australia oversaw the largest known program of coordinated waste behaviour change trial in Australia. There were 22 trials conducted with 16 partners (including Planet Ark). Their key research aim was to explore what behaviour change intervention can successfully help Australians improve their recycling practices.
Join Jenni Macklin (Downes) from BehaviourWorks Australia and Ryan Collins from Planet Ark as they share insights into behaviour change.
This webinar will:
- Show you how systematically-designed trials can validate promising approaches
- Build your knowledge on what works to gain attention, increase knowledge and change behaviour to reduce recycling contamination
- Provide you with tested resources and ideas that you can use in your community education
About the presenters:
Jenni Macklin (Downes) is a Senior Researcher at BehaviourWorks Australia, with over 10 years’ experience in applied and behaviour change and social research to develop effective policies and programs for household-level, industry and society-wide change towards more circular futures. Jenni leads much of BehaviourWorks' research in consumption and waste. She co-led the Waste and Circular Economy collaboration between BehaviourWorks and 4 state/federal government partners, and is currently leading the next major collaborative initiative on Responsible Consumption.
After nearly a decade working in the banking and finance industry Ryan Collins was drawn to a career in environmental conservation that saw him work in Papua New Guinea, Solomon Islands and Fiji. With a background in psychology and environmental management, Ryan’s role at Planet Ark since 2012 has been focused on developing engaging and positive environmental behaviour change programs to help everyone recycle and reduce waste.