More dates

Payment plans available!

How payment plans work

  • Your order will be reserved but sent to you only after the full payment plan has been completed.
  • A minimum upfront payment is required to secure your order. This includes a surcharge, a non-refundable cancellation fee, and a refundable deposit.
  • You’ll receive a notification before each payment attempt. You must ensure sufficient funds are available.

Don’t build a business, build a brand

Share
Sydney Startup Hub
Sydney NSW, Australia
Add to calendar
 

Event description

Start-ups often build businesses quickly through growth hacking, using only superficial branding (basic visual identity and logo). This can work in the short term, particularly if you have first-mover advantage, or if you’re riding the wave of a major cultural trend. But, the more competitive the space becomes, the greater the need for competitive differentiation. Which means building a meaningful brand. Unfortunately, at this point, you’ve lost first-mover advantage, and, you may be playing catch up to strong competitor brands stealing your customers. 

Rather than building a business and then doubling your effort to build a brand, do both from the offset and use your brand to drive your business strategy. We’ll work through the questions you need to ask and elements you need to define to build a meaningful brand that is differentiated, authentic, distinctive and memorable, including Purpose, Values, Tone of Voice and Organising Brand Idea; how to leverage the Brand Idea to make your brand experience unique, not category generic.

Join Principals Strategy Director, Moensie Rossier as she shares her thoughts on how to build a brand, not just a business. 

=================

You may be photographed or videod while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen.

The event organisers may add you to a mailing list so they can follow up, and you can receive updates about their activities: this mailing list will have an easy-to-find unsubscribe button.

This event is part of Spark Festival and upholds the Spark Code of Conduct.

Powered by

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

This event has passed
This event has passed
Sydney Startup Hub
Sydney NSW, Australia
Host icon
Hosted by Spark Festival