WA Food and Beverage Market Development Workshops

Join the Department of Primary Industries and Regional Development (DPIRD) for our Market Development Workshops. Across 1.5 days, participants will gain valuable insight into how to navigate export markets and learn how to perfect their pitch for domestic and international markets.

We will kick off with the Beyond Borders: Export Focus workshop on day one, followed by the Pitch Perfect half-day workshop on day two. Participants are welcome to register for both workshops or can attend just one of the days. Find out more about each workshop below.

Beyond Borders: Export Focus workshop

Day 1: Wednesday 24th September | 9am - 4pm | The Hub, Bentley

Join DPIRD for a full-day, in-person Export Workshop to prepare WA companies for international market expansion. This session will equip participants with the knowledge, strategies, and practical tools needed to identify, enter and grow within priority export markets. As part of this workshop, Export Connect will incorporate video interviews with experienced Australian exporters on a per-topic basis, providing current and relevant case studies, as well as, where possible, interviews with buyers and/or WA trade and investment commissioners in relevant markets.

Export workshop participants will receive workshop slides with sections for notes, and additional resources and handbooks/worksheets in hard copy and digital formats.

What's included?

Module 1

• Setting Export Vision & Goals

• Resourcing for Export

• Product selection

• Market Identification & selection, including a detailed overview of 2 focus markets

Module 2

• Market Entry Strategies

• Navigating Export Pricing

• Activation Programs

• Buyer Selection & Management

Module 3

• Export Supply Chain

• Trademark & Legal Considerations

• Group Q&A Session

Cost: $59.00

(includes morning tea, lunch and afternoon tea)

Pitch Perfect: Domestic & International Markets workshop

Day 2: Thursday 25th September | 9am - 1pm | The Hub, Bentley

Join DPIRD for an informative half-day workshop designed to boost your confidence and sharpen your pitch skills. Whether you're focusing on the domestic or international market, this workshop will equip you with essential tools and insights to speak the buyers' language and anticipate their questions.

This in-person workshop will help you prepare thoroughly for the upcoming Meet the Buyer™ trade show exhibition, presented by the Buy West Eat Best program and upcoming international trade shows, teaching you how to be organised, professional, and sales pitch ready.

Why is your pitch so important? Being able to present effectively maximises your return on investment and brand visibility.

What will you learn?

• The tools to be able to speak with buyers and what information they are looking for from manufacturers.

• A deeper understanding of retailer and distributor margin expectations.

• How to be prepared for promotional requests.

• What your Perfect Pitch will look like and how to professionally present decks.

• Honing your Unique Selling Proposition.

Inclusive of: Setting Objectives / Booth Design & Visual Presentation / Product Presentation / Staff Training & Engagement / Marketing & Promotion / Technology & Tools / Logistics & Compliance / Competitive Intelligence.

Cost: $39.00

(includes morning tea and lunch)

Looking to attend both workshops? Enjoy our discounted price of $90

These workshops are proudly brought to you by the Department of Primary Industries and Regional Development, and delivered by Najib Lawand & Howard Hurwitz from Export Connect. Founded in 2017, Export Connect exists to help Australian businesses develop the strategies and connections they need to export successfully and grow.