The Effectiveness Breakfast is a chance for the industry to come together and take a deep dive into the world of effectiveness.

Hosted by the Comms Council, the event will be in two parts.

James Hurman - The Funny Thing About Profit, brought to you by oOh! Media.

James Hurman will present the latest findings from the Aotearoa Effectiveness Database. James will be discussing some of the surprising drivers of profit, covering the use of humour, the role of craft, and what role influencers have in our most profitable campaigns.

Effie Download

In the second half of the event, we'll be sharing some insights, and case studies from this year's Effie Awards Aotearoa.

Contact the host of Effectiveness Breakfast 2026

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