10th October

Effie Effectiveness Breakfast hosted by James Hurman

Name: Effie Effectiveness Breakfast hosted by James Hurman
Start: 2023-10-10T09:00:00+1300
End: 2023-10-10T11:00:00+1300
Location: TVNZ

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Event description

The Effie Effectiveness Function is back after a 3 year hiatus.

As part of the 2023 Aotearoa Effie Awards in association with TVNZ, the Effie Effectiveness Breakfast is a chance for the industry to come together and take a deep dive into the world of effectiveness.

Hosted by the master of effectiveness himself, James Hurman of Previously Unavailable. James is an advertising effectiveness expert who has spent his career researching, publishing, practicing and teaching advertising effectiveness.

James will be delivering an inspiring keynote before being joined by some of 2022 Aotearoa Effie Gold winning Client and Agency pairings including:

Ally Young, Spark, & Simon Vicars, Colenso BBDO – for their work - Get the Skinny
Annemarie Brown, Lotto, & Rupert Price, DDB Aotearoa – for their work - Lotto Imagine
Sean Wiggans, Turners, & David Thomason – for their work – Tina from Turners

Be sure to register your place now, as numbers are limited!

A big thanks to TVNZ for hosting & sponsoring this event.

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Hostinformation

James Hurman

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James is a distinguished figure in the field of marketing and innovation strategy, based in New Zealand. He is the founding partner of "Previously Unavailable," a notable professional services firm. The company specialises in collaborating with a wide range of organisations, from emerging startups to well-established corporations.

At Previously Unavailable, James and his team offer an array of services, including innovation strategy, new product development, marketing strategy, brand strategy, and brand design. Their primary focus is on assisting companies that are either pioneering new concepts or reimagining their existing identities.

James has also co-founded several noteworthy startup ventures in New Zealand. Notably, "Tracksuit," a brand health tracking software-as-a-service (SAAS), and "AF Drinks," a producer of non-alcoholic ready-to-drink cocktails, have made significant strides in the New Zealand market and are expanding in the United States.

In collaboration with New Zealand's largest venture capital company, Icehouse Ventures, James established and currently chairs "Brand Fund 1," a venture capital fund dedicated to supporting and advising brand-centric startup ventures.

James is well-regarded globally as an expert in marketing and advertising effectiveness. He has authored several influential data-driven studies, including "The Effectiveness Code" in 2020, produced in partnership with Cannes Lions and WARC, and "The B2B Effectiveness Code" in 2021, in collaboration with the LinkedIn B2B Institute and WARC. Additionally, he has written two significant books, "The Case for Creativity" in 2015 and "Future Demand" in 2022, which leverage evidence-based research to assist organisations in refining their brand, marketing, and advertising strategies. His advisory services in this capacity extend to large organisations worldwide.

James also serves as the program director of the "Master of Advertising Effectiveness," a prestigious global online professional development program for marketing and advertising professionals. Notably, its alumni include executives from prominent companies such as Google, Amazon, Disney, New York Times, Telstra, and Fonterra.

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