EFP Core Workshop: Social Media Marketing - The Principles

Confused by the complex landscape that is social media? Feel like you could be doing better, but you’re not sure how? Want to get smarter when it comes to marketing your brand? 

Level up your social media marketing skills and get your organic content working. 

Join marketing expert, Tyneal Alexander as she unpacks social media marketing and shares best practice strategies, tools and tips that you as a business owner can adopt and implement with ease. 

What you’ll learn 

• Principles of marketing and how they translate to social media 
• How to grow, engage and convert your audience 
• Social media hacks, tools and best practise secrets 

You’ll also have an opportunity to get hands-on and implement the key strategies shared in the workshop. 
 

About Tyneal Alexander 

Tyneal Alexander is a highly regarded marketing expert with over 15 years of professional industry experience. She has worked in Brisbane, Melbourne and Sydney markets across leading household brands such as Australia Post, Virgin Blue and Suncorp, and in award-winning creative agencies. She has also had the opportunity of starting two small businesses from scratch, so knows first-hand the challenges — and triumphs — that small business owners face. 

Through her business, Ritual Consulting, Tyneal is dedicated to sharing her marketing knowledge and skills to empower purpose-led business owners to build meaningful brands and successful businesses. 

12.00pm start  ꟾ  2.00pm finish

The Entrepreneurship Facilitator Services is an initiative of the Australian Government. The program aims to promote opportunities in self-employment and support business through assistance in starting, surviving and growing your business. Sourdough Business Pathways is one of 23 Entrepreneurship Providers across Australia supporting anyone wanting to start their own business or who already run a micro-business.

These sessions are free for eligible clients who are starting a business or who run a micro business (with less than 4 staff). Sourdough Business Pathways are the Entrepreneurship Facilitator for the Region of Richmond-Tweed (Tweed Heads) providing workshops, mentoring, networking opportunities and one-to-one facilitator sessions across the Byron Bay and Tweed regions. Our support extends as far north as Tweed Heads and south to Lennox Head and Bangalow.

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In collaboration with our Entrepreneurship Facilitator Program and Workforce Australia.

By attending this workshop you give consent to being photographed, filmed and recorded in any medium by any of the staff of the Australian Government Department of Employment and Workplace Relations ('the Department'); the Department's agents, including but not limited to any photographer, interviewer, creative agency or media organisation.  

At the end of this workshop you will be expected to complete a short feedback survey.