Email Marketing Essentials - Brisbane 22.4

Email Marketing Essentials

If you get it ‘right’, email remains a top marketing channel for businesses, generating leads and keeping your business top-of-mind. This workshop will equip you with the knowledge to build, manage, and optimise email campaigns, turning it into a powerful revenue channel for your business.

This hands-on workshop will cover:

• Introduction & Email Marketing Landscape

• Email Campaign Types – which is right for your market?

• Building Your Email List

• Audience Segmentation

• Tips and tricks to create content that gets attention

• 30 Day Email Marketing Plan

• Wrap-up

By the end of this workshop, you’ll be ready to go – complete with a fit-for-purpose email marketing plan.

Presenter: Corrie Dark

Duration: 2 hours

Corrie has over 20 years' experience in digital and technology, developing strategies for globally-recognised brands. Her knowledge extends from topline customer targeting, marketing, social media and online sales. Her focus is on finding the most effective strategies for businesses to ensure time is spent wisely in the most channels. Corrie runs an AI Strategy and Education business and is a judge for this year’s APAC Women in AI awards.

This workshop is presented by Business Foundations in partnership with Brisbane City Council.