Email Marketing Essentials - Brisbane 27.8

Email Marketing Essentials

If you get it ‘right’, email remains a top marketing channel for businesses, generating leads and keeping your business top-of-mind. This workshop will equip you with the knowledge to build, manage, and optimise email campaigns, turning it into a powerful revenue channel for your business.

This hands-on workshop will cover:

• Introduction & Email Marketing Landscape

• Email Campaign Types – which is right for your market?

• Building Your Email List

• Audience Segmentation

• Tips and tricks to create content that gets attention

• 30 Day Email Marketing Plan

• Wrap-up

By the end of this workshop, you’ll be ready to go – complete with a fit-for-purpose email marketing plan.

Presented by: Lucy Mortimer

Lucy is a dedicated marketing professional with 12 years of experience across diverse industries, including education, trades, real estate, e-commerce, coaching, construction, SAAS, and more. With a Bachelor of Communication and Public Relations, Lucy is passionate about all things marketing. As a Digital Advisor, Lucy focuses on strategic approaches to empower businesses to achieve their marketing goals. By combining a deep understanding of marketing principles with a hands-on approach, to help drive growth and success in various sectors. 

Duration: 2 hours

This workshop is presented by the Digital Solutions Program in partnership with Brisbane City Council.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.