Email Marketing Essentials for Small Business

Email marketing consistently delivers one of the highest returns on investment of any marketing channel.

Yet many businesses struggle to use it effectively or aren't sure where to start. This workshop will change that.

You'll learn:

• How to choose the right email platform for your business

• Smart ways to build and grow your email list

• Effective segmentation strategies to send the right message to the right person

• Essential automation sequences that save time and drive sales

• Tips for writing emails that people actually want to open and read

We'll cover examples of welcome sequences, abandoned cart recovery, customer reengagement campaigns, and more. You'll discover how to use automation to nurture leads and turn one-time buyers into loyal customers, while saving time and building genuine connections.

Perfect for business owners who:

• Want to start or improve their email marketing

• Want to reduce reliance on social media algorithms

• Are looking for cost-effective ways to grow sales

This workshop is suitable for all types of businesses, whether you're product or service based. You'll leave with practical strategies you can implement right away as part of your marketing strategy.

This event is part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.

Terms:

By registering for this event you agree for your personal information (name, business, email address) to be shared with the Geelong Small Business Festival working group (consisting of team members fro City of Greater Geelong and Geelong Chamber of Commerce) for entrances into the Wurriki Nyal building.