Your Trainer – Andrea Jones (AJ)

AJ uses artificial intelligence and other innovative technologies to help small businesses achieve their goals.

AJ is a strategic marketing leader and founder of RDM Marketing Consultants, established in 2018, specialising in the practical application of artificial intelligence for small businesses and regional organisations.

With more than 15 years of experience shaping brand and digital strategies for organisations such as Curtin University, the University of Melbourne, Montagne Jeunesse, AJ focuses on ensuring regional businesses aren’t left behind in the AI revolution. She built her first chatbot with students at Curtin University in 2017 and was part of the award-winning Curtin marketing team using automation for marketing campaigns almost 10 years ago now.

As a speaker, trainer and consultant, she delivers hands-on AI training through monthly workshops, one-on-one coaching, AI conferences and tailored board advisory sessions. Her sessions highlight why strategy is critical to AI adoption and she works with leaders on how to succeed with AI strategically – with a focus on strategy before tools.

Holding a Master’s in Marketing from the Chartered Institute of Marketing and as a Leadership WA alumna, AJ combines deep strategic expertise with a passion for innovation, empowering businesses to work smarter and stay competitive in a fast-changing digital world.

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