Today's startups grow so rapidly that missteps can become baked into their culture. How can they scale effectively, keeping what's important and unique to their brand and culture, as they transition to a mature organisation?

We will draw upon:

- Principals founder Wayde Bull's experience of scaling a startup that has made brands a force for positive change for 26 years, evolving and adapting through downturns, a digital revolution, and the COVID pandemic

- What our proprietary Brand Alpha™ research has taught us about resilient brands

- Building structure without killing culture

- Examples of startups we've worked with who've used brand to drive momentum and scale up effectively, such as Valiant Finance.

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Contact the host of Entrepreneurialism That Lasts - Scaling up a Resilient Startup

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