In the EO journey of scaling up, we often focus onPeople, Strategy, Execution, and Cash but what about the engine that drives it all? This is why we have the 5th pillar: Sales and Marketing..

Because no matter how great your product or team is, without consistent, strategic revenue generation, growth stalls. This high-impact day is designed to give you practical tools, fresh perspectives, and proven frameworks to sharpen your message, align your team, and drive real results. If you’re serious about scaling, you can’t afford to leave your sales and marketing to chance.Our speakers will share their diverse experience on the importance of Sales and Marketing within your growing business:

Agenda and Expert Speakers:

10:00 – 10:45 AM
Rebbecca Davis, CEO – Zephyr PR
5-Step PR Strategy: Elevate your brand positioning and drive measurable growth through strategic public relations.

10:45 – 11:30 AM
Adam Beverley, CEO – APB Sales Strategy
Hiring for Growth: How to recruit your first sales/BD hire and make it pay off fast.

11:30 – 12:30 PM
Adam Benson, CEO & Chief Vision Officer – The Recognition Group
Standing Out in B2B: Use thought leadership to make the shortlist.

12:30 – 1:00 PM
Lunch Break

1:00 – 2:15 PM
Adam Benson, CEO & Chief Vision Officer – The Recognition Group
Clarify Your Value: Sharpen your value proposition and define the problems you solve.

2:15 – 3:00 PM
Rejin Rajan, Co- Founder – Scale-X Solutions, Get My Course & Dominate-Ai.
TEDx Speaker and Business Coach
Creating Powerful Incentive Programs for High Performance Sales Team

3:00 – 3:30 PM
Panel Discussion
Real Talk on Implementation: Lessons from failure and how to move faster.