Exmouth Workshop 1: Website Fundamentals and SEO Basics

If you have a website that doesn’t seem to be doing its job of converting enquiries into sales, are still in the building stage, or are thinking about out-sourcing your website build to someone else, this workshop is a MUST for you.

We’re going to go through all the fundamentals that you need to know regarding your website, including key design principles and SEO.

• Key terminology so that you know your favicon from your meta data.
• How to move your website visitors through the sales funnel and into sales.
• How to design the perfect Home page.
• Choosing and curating the right images for your business.
• How to use Canva to bring the ‘pro’ touch to your website.
• Which pages do you need, and what do you need to include on them.
• To blog or not to blog.
• Easy SEO wins and how to integrate them into your website.

At the end of this course, you will feel more confident and prepared to build your own website. If you are outsourcing the design or build, you will be more knowledgeable about what you want and what to look out for.

About Your Presenter: Liz Haselgrove

Liz first began studying Business at age 16 when she did her National Diploma, and then went on to get her BA(Hons) in Business in Cambridge, UK. After working in the ‘corporate’ world (mainly investment banking) for over a decade she started working with small businesses and solo-entrepreneurs, helping them to make their business successful.

In 2010 she opened her first shop in SW London and then moved to Australia in 2015. Since then, she has helped thousands of small businesses to get started, and to be successful. She lives her core values of integrity, honesty, innovation, kindness and passion. Liz’s super-power is taking her vast knowledge of marketing, websites and strategy to pick the right solution for each business.

This workshop is delivered as part of the Digital Solutions Program in partnership with the Exmouth Chamber of Commerce and Industry.