From Idea to Business: First Steps

Most innovators end up pitching an idea, not a business.
The idea is often excellent. But an idea is not something a customer can buy, an investor can back, or a partner can rely on. That gap between idea and business is where most good ideas quietly stall. Closing it is not one big leap. It is a handful of first steps, taken in the right order.

This 90 minute workshop is for innovators and early-stage founders who have an idea and are trying to work out those first practical steps. It is hands-on. You will leave with your own answers written down, not a set of slides.

What we will cover

Understanding what you want, and how that shapes the business (30 mins)

Your personal goals dictate the form your business should take. Licensing, a lifestyle business, a high-growth venture, or something else entirely: each suits a different founder. Get this wrong and you will spend years building something you do not actually want.

Your secret sauce: intellectual property and your unique selling proposition

What do you actually own, and why would a customer choose you over the alternative? Two questions every founder gets asked, and few can answer clearly.

Customers, investors and the priority actions

Who needs to say yes, in what order, and what does each of them need to see before they will?

Bringing it together: your 100 day plan

The difference between momentum and busyness is a plan. You will build the first one hundred days of yours.

Who should come

Innovators, technical founders and anyone with an idea they are serious about. No business background assumed. No jargon, no consultant-speak.

Supported by
the City of Busselton Economic Development Grants

About Experia Growth

Experia Growth is a Perth-based startup with 100+ years of combined experience across startups, scale-ups and enterprise. Our flagship business build, LaunchFocus, turns a raw idea into a properly structured, funding-ready business in 12 months.

www.experiagrowth.com.au

Contact the host of Experia Growth From Idea to Business | Saltwater Busselton

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