Workshop Series: Exporting to Germany

A series of workshops designed to equip you with the essential tools and knowledge for successful market entry and growth in Germany. Whether you're new to exporting or looking to enhance your presence, this series is tailored to meet your needs.

3 locations, 3 distinct workshops

Dates & Locations:

Auckland: August 12th, 2024
Wellington: August 13th, 2024
Christchurch: August 14th, 2024

Timing:

10:00 – 12:00 Export 101, followed by a light lunch
12:30 – 14:15 Trade Fairs 101, followed by afternoon tea
14:30 – 16:00 German Business Etiquette 101

Workshop Schedule:

WORKSHOP 1 | 10:00 - 12.00 EXPORT101:

Exporting and Setting up your Business in Germany

Introduction to the resources available to you
Why Germany? - Tailored market insights and path to market
EU-NZ FTA and Horizon Europe Agreement
Regulatory compliance such as the Supply Chain Due Diligence Act (Lieferkettenversorgungsgesetz)
Practical logistics and supply chain management tips
Successful exporters share their experiences & common exporting mistakes
Q&A session

WORKSHOP 2 | 12:30 – 14:15

TRADE FAIRS 101: Successfully Participating at Major Trade Fairs

Importance of trade fairs in the German market
Marketing mix & objectives
Preparing for success, standout booth design, and branding
Effective staff training and engagement
Leveraging technology for better engagement
Post-event strategies for maximizing ROI
Panel discussion with experienced exhibitors
Q&A session

WORKSHOP 3 | 14:30 – 16:00

GERMAN BUSINESS ETIQUETTE 101: The Key Cultural Differences in Doing Business

Insights into German business culture and communication styles
Negotiation tactics and the importance of punctuality and formality
Effective meeting practices and gift-giving etiquette
Building long-term relationships and navigating cultural differences
Real-world examples and interactive discussions

Spaces are limited, so secure your spot today.

We look forward to seeing you there!

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