This NSW Export Capability Building workshop is designed for businesses looking to initiate export activities, as well as export-ready businesses aiming to consolidate their knowledge and maximise long-term export gains.

This Introduction to Exporting workshop is designed to increase your business's export-readiness. The workshop will include several informative discussions on topical issues for exporters, such as export fundamentals and reviewing your business's capacity and capability.
The workshop is brought to you by Investment NSW, the Cumberland Council, and The Australian Industry Group (Ai Group).

The workshop will address the following topics to enhance participant's export knowledge and capability:

• Is going global right for your business?
• Reviewing your business capacity and capability
• Identifying your market (market research)
• The importance of having an export plan
• Getting your value proposition right and protecting your IP
• Discovering sales channel opportunities (eCommerce)
• Freight, logistics and pricing
• Accessing finance and getting paid

Who should attend?
• NSW Businesses with products and services for export
• aspiring and new exporters
• existing exporters looking for a refresher

About the Facilitator: Helen Chen, Senior Export Adviser, Export Development & Services, Investment NSW

Helen has over 20 years of trade, investment, and industry development experience across both the private and public sectors. Helen worked across diversified industrial sectors spanning agribusiness, biotechnology, education & training, financial services, ICT businesses, manufacturing, mining, pharmaceuticals, renewable energy, telecommunications, and others.

About the Presenter: Shirley Ng, National Manager International Competitiveness, The Australian Industry Group (Ai Group)

Shirley Ng leads Ai Group's international growth consulting services. She has extensive experience in international business, working with Australian enterprises to develop export marketing and sales strategies for global growth. Shirley has traveled widely across key markets in North and South-East Asia to support her clients' export and global expansion strategies.

She has worked in various industries at both strategic and operational levels, managing programs to help businesses grow and sustain exports. This includes leveraging Free Trade Agreements and exploring new market channels like E-commerce and online platforms. Shirley focuses on building strategic partnerships and enhancing business relationships with government and private sector organisations across key export markets.

Please REGISTER using this Humanitix page.

The workshop is FREE, and refreshments for networking will be provided.

Please arrive early for the Workshop to start at 9.30AM.

Best regards,

Contact the host of Export Capability Building Workshop – Cumberland, 22 July 2025 (9:30am to 12:30pm)

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