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    Export Capability Building Workshop – Parramatta 2024, 21 May 2024 (9:30am - 12:30pm)

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    Event description

    This NSW Export Capability Building workshop is aimed at businesses seeking to initiate export activities, or export-ready businesses looking to consolidate their knowledge and maximise long-term export gains.

    This introduction to exporting workshop is aimed to increase your business' export-readiness. The workshop will also include a number of informative discussions on topical issues for exporters, including export fundamentals and reviewing your business capacity and capability for exporting.

    The workshop is brought to you by Investment NSW and City of Parramatta with support from the Export Council of Australia.

    The workshop will address the following topics to enhance participant export knowledge and capability:

    • Is going global right for your business?
    • Reviewing your business capacity and capability
    • Identifying your market (market research)
    • The importance of having an export plan
    • Getting your value proposition right and protecting your IP
    • Discovering sales channel opportunities (eCommerce)
    • Freight, logistics and pricing
    • Accessing finance and getting paid

    Helen Chen, Senior Export Adviser, Investment NSW will also provide an overview of support available to take your business internationally.  

    About the Presenter: Dianne Tipping - Chair, Export Council of Australia 

    Dianne has enjoyed a long and varied career in international trade promotion and facilitation. Dianne has been Chair of the Export Council of Australia for 8 years. She is a commercially astute senior leader with a proven track record within the trade community. With over 40 years’ experience and a background in both the business ownership and project management of greenfield projects is helping guide the growth of Australian trade by serving on several Boards and sharing critical knowledge and insights. 

    Dianne is involved with many public and private organisations dedicated to the betterment of international trade as well as a participant on numerous Government and Non-Government Committees including the ABF Customs Advisory Board, Dept. of Home Affairs’ National Committee on Trade Facilitation and the Dept. of Agriculture and Water Resources’ DAWE Cargo Consultative Committee.

    About the Facilitator: Helen Chen, Senior Export Adviser, Export Development & Services, Investment NSW

    Helen has over 20 years of trade, investment, and industry development experience across both the private and public sectors.

    Helen worked across diversified industrial sectors spanning agribusiness, biotechnology, education & training, financial services, ICT businesses, manufacturing, mining, pharmaceuticals, renewable energy, telecommunications, and others with the current sector focus being Agribusiness, food, and beverage.


    Who should attend?

    • NSW Businesses with products and services for export
    • aspiring and new exporters
    • existing exporters looking for a refresher


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    Please REGISTER using this Humanitix page.

    The workshop is FREE, and networking refreshments will be served. 

    Meeting room: Room BM.01 at PHIVE, 5 Parramatta Square, Parramatta


    Please arrive early for the Workshop to start at 9.30AM



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