This NSW Export Capability Building workshop is designed for businesses looking to initiate export activities, as well as export-ready businesses aiming to consolidate their knowledge and maximise long-term export gains.

This Introduction to Exporting workshop is designed to increase your business's export-readiness. The workshop will include several informative discussions on topical issues for exporters, such as export fundamentals and reviewing your business's capacity and capability.

The workshop is brought to you by Investment NSW, MidCoast Council, and The Australian Industry Group (Ai Group).

The workshop will address the following topics to enhance participant's export knowledge and capability:

• Is going global right for your business?
• Reviewing your business capacity and capability
• Identifying your market (market research)
• The importance of having an export plan
• Getting your value proposition right and protecting your IP
• Discovering sales channel opportunities (eCommerce)
• Freight, logistics and pricing
• Accessing finance and getting paid

Who should attend?
• NSW Businesses with products and services for export
• aspiring and new exporters
• existing exporters looking for a refresher

About the Facilitator: Gabrielle Oriel, Senior Export Adviser, Investment NSW; she will also provide an overview of support available to take your business internationally.

Gabrielle Oriel is the Export Adviser for Investment NSW and Austrade under Tradestart program covering the North Coast of NSW.

Investment NSW assists NSW businesses become export ready through the Export Capability Building program and export ready SMEs to implement their export plan across priority markets via the NSW Going Global Export Program.

About the Presenter: Shirley Ng, National Manager International Competitiveness, The Australian Industry Group (Ai Group)

Shirley Ng leads Ai Group's international growth consulting services. She has extensive experience in international business, working with Australian enterprises to develop export marketing and sales strategies for global growth. Shirley has traveled widely across key markets in North and South-East Asia to support her clients' export and global expansion strategies.

She has worked in various industries at both strategic and operational levels, managing programs to help businesses grow and sustain exports. Shirley focuses on building strategic partnerships and enhancing business relationships with government and private sector organisations across key export markets.

Please REGISTER using this Humanitix page.

The workshop is FREE, and refreshments for networking will be provided.

Please arrive early for the workshop to start at 9.30AM

Contact the host of Export Capability Building Workshop: Taree, 25 March 2025