Facebook Ads Essentials: A Beginner’s Workshop

Launch Your First Campaign for Leads or Sales!

New to Facebook advertising? Join us for a practical, beginner-friendly workshop designed to help small business owners and start-ups confidently take their first step into paid social media advertising.

This hands-on session breaks down how Facebook and Instagram ads actually work and walks you through building a simple, effective campaign tailored to your business goals. Whether you want to generate leads or increase sales, you’ll learn how to reach the right audience and promote your products or services with clarity and purpose.

In this workshop, you will learn how to:

• Understand how Facebook and Instagram ads drive leads and sales

• Build a simple, effective advertising funnel (ad → landing page or product → conversion)

• Identify the right offer or product to promote

• Create compelling messaging and engaging ad creative

• Set realistic budgets and structure your campaigns effectively

• Avoid common mistakes that reduce performance and results

You’ll also take part in a guided activity to map out your own first campaign, so you leave with a clear, structured plan ready to implement immediately.

Who should attend?

Ideal for small business owners and start-ups with little to no experience in paid social media advertising.

Spaces are limited to 15.

Please note: that photos and video may be taken during this event for promotional purposes; by attending, you consent to being photographed or filmed. If you prefer not to be included, please advise event staff on arrival. Lunch will be provided during the workshop. Dietary requirements will be catered for where possible; however, due to venue and catering limitations, some requests may not be able to be accommodated.