Facebook is rapidly changing from a social media platform into an AI-driven discovery engine.

In this workshop, we will explore what these changes mean for small businesses, why traditional posting strategies are becoming less effective, and how AI will increasingly decide which businesses get seen online.

Learn how local businesses can prepare for the future of Facebook by creating content that builds trust, increases visibility, and connects with the right audience in an AI-powered world.

Suitable for: This workshop is for any small business that has a Facebook page, and relies on this page for their customer service or to attract new clients.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, SBDC Regional Business Advisor from IPS Management Consultants.

Host: Sanna Turnock, SBDC Regional Business Advisor from IPS Management Consultants.

This workshop is available to attend in person and online for small business owners in REGIONAL Western Australia based in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions. Note for online attendees: the presenter will email participants in the days before the workshop with the online platform link.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.

Contact the host of Facebook is changing the rules in 2026 - Are you ready for the change? - Held in Busselton and ONLINE