The second ever THREADWORKS event, Feedback Unlooped, takes social media off of its pedestal and puts it back into real life. Everyone’s heard the same recycled advice; post consistently, use trending audio, use hooks, play into emotions. We don’t need to keep hearing that.

This panel steps beyond the usual advice to look at the human side of it all. How do you find time to post when you’re already stretched thin? Should you even be posting at all? Where’s the line between creating content that connects and selling out for engagement? Is there such a thing as ethical marketing, and do audiences even care anymore?

We’ll explore how social media has evolved, from the early internet days of experimentation to the current era of noise and burnout. How are your campaigns actually perceived by real people? How do you build a brand when the platforms themselves keep changing? And maybe most importantly, how do you create social media content if you hate social media?

Feedback Unlooped is about hearing what really matters through a conversation between people who couldn’t be more different. A seasoned professional, a young business owner, a creative freelancer, and a chronically online teen will come together to challenge each other, share honest perspectives, and disagree with each other.

We’re breaking the perpetual cycle of only hearing from people who have the same views as you do. Each panellist represents a completely different point of view:

A seasoned industry professional who founded the social media team in one of Adelaide’s biggest agencies over 12 years ago. They have been working in social media since before Instagram had Stories.
An influencer, who managed to turn social media into a full-time gig that enabled them to drive around Australia making content - twice.
A young creative who has found a career in UGC.
A chronically online teen who has zero interest in social media as a job, and has experienced the negative feedback loops firsthand.

Arrive at 6:00, grab a drink, and settle in for the discussion. The panel will kick-off at 6:15, with time for a 15-minute Q&A at 7:00. If you're still feeling social, there will be dedicated networking time until event close at 8:30.

Meet the Panel!

General Admission Ticket Covers:

Catering platters, nametags and other consumables, event photography, event marketing.

THREADWORKS Supporter Ticket Covers:

All of the above, plus pull-up banners, posters, stickers, brand development, content creation.

Contact the host of Feedback Unlooped: The Anti-Algorithm Panel