Running a successful medical practice requires more than clinical expertise. It demands financial foresight, risk awareness, and strong systems. In this practical and engaging session, three experienced Chartered Accountants will guide general practitioners through the key pillars of business health:

Budgeting & Forecasting: How to plan for growth, manage cash flow, and prepare for uncertainty
Getting Paid: Tools and systems to reduce overdue invoices and protect your revenue
Directors’ Duties & Risk Mitigation: Understand your legal responsibilities and how to avoid personal liability
Tax Tips for GPs: What you can claim, how to stay compliant, and avoid common pitfalls

This session is designed to help GPs improve the performance of their practices, reduce financial stress, and build long-term sustainability.

Webinar presenters

Larissa Logan – Director, Fixity (Session Chair)

Larissa Logan FCA is a Fellow Chartered Accountant and licensed insolvency practitioner with deep expertise in financial risk, restructuring, and business recovery over her +20 year career. As the founder of Fixity, she supports SMEs through complex financial challenges and leads a fintech initiative that uses AI to detect early warning signs of business failure. Larissa brings a unique lens to the session, helping GPs understand how to protect themselves from financial and legal risks while building resilient practices.

Felicity Cahill – Director, Cahill Accounting

Felicity Cahill FCA is a Fellow Chartered Accountant with over 20 years of experience advising small and medium-sized businesses. At Cahill Accounting, she helps clients strengthen their financial foundations through budgeting, forecasting, and tax strategy. Felicity is known for making financial concepts accessible and actionable, empowering GPs to make confident decisions about their practice’s future.

Amanda Morrison – Founder, I Collect

Amanda Morrison is the founder of I Collect, a specialist credit management and debt resolution firm. With a background in insolvency, credit control, and business advisory, Amanda helps businesses recover outstanding debts while maintaining strong client relationships. She brings a practical, empathetic approach to collections and will share actionable strategies for GPs to improve cash flow, reduce overdue accounts, and protect their revenue.