Finding the balance between authenticity and efficiency with AI

How do you strategically use AI tools to streamline your content creation process while staying true to your brand’s unique voice and identity?

Course description:

AI tools are revolutionising content creation, but using them effectively requires a strategic approach. This lunch and learn session explores how you can harness AI tools to save time without sacrificing the authenticity and integrity of your brand’s message.

Led by an experienced communicator, this session provides practical strategies for integrating AI into your workflow. You’ll learn techniques to maintain a personal touch in your content while enhancing productivity. Through real-world examples and actionable advice, we’ll help you strike the right balance between efficiency and authenticity.

Participants will discuss AI prompt work and get examples of how they can streamline the content creation processes while maintaining their brand’s voice and authenticity.

What to expect

Fundamentals of social media writing
Best practices for various platform
Techniques for creating engaging content
Importance of keywords and SEO

Who should attend:

This session is ideal for content creators, marketers, social media managers, and communications professionals seeking to use AI tools strategically.

Career Level: Foundation, Generalists/Specialists, strategic advisor

Course outline:

Interrogating the role of AI in content creation
Aligning your brand’s voice with AI-generated content
Practical strategies for creating authentic, efficient content
Group discussions and Q&A opportunities

About the trainer:

Felicity Cull

Felicity Cull is a seasoned digital content strategist and co-founder of FeBa, Pesel & Carr’s training arm. With teaching and research experience gained from her time in academia, combined with hands-on expertise in content marketing and social media operations, Felicity brings a unique blend of tertiary education acumen and practical know-how to her role.

At Pesel & Carr, Felicity leads a dynamic team of social media experts and content producers, dedicated to creating impactful online content and building vibrant digital communities. Her leadership ensures the delivery of compelling narratives and innovative campaigns that resonate across various sectors and platforms.

Among her notable work, Felicity led the first 18 months of the Victorian Health Department's social media response to COVID-19, showcasing her ability to manage high-stakes digital communications effectively. She’s worked with multiple award-winning teams in higher education, government and agencies, and has led social media strategies that have consistently driven engagement, raised awareness, and inspired action.

Felicity enjoys the challenge of winning followers and influencing trolls. Whether in a crisis or a campaign, she remains a trusted leader in the field.