**Who doesn’t (secretly) long to do the work they're ‘Born' to do?**

When you’re first starting out in your career, you probably associated ‘work’ with earning money and making a living. Work could also bring a certain social ‘status’ and an identity.

If you were lucky enough to reach the point where you’ve gained all these things, you then face the reality and the deeper questions around your true potential, your destiny and your deeper purpose.

However, the challenge is that in our prevailing Western ‘Corporate Culture’ we're actively discouraged from narrowing what we do ‘work wise’. We are ~~mis~~led into believing that to ‘niche’ (and follow our true potential) means we’ll limit and miss opportunities.

This then puts us in a double bind pattern…

If you don’t niche, then you just blend into the background along with all the others in your field who look similar to you, who have been through similar training and are offering a similar thing to what you do to the same people.

AND…

If you do niche and differentiate yourself, you take the risk of narrowing your opportunities and facing the danger of being dismissed and rejected as too different and / or not relevant.

So it’s tricky dance…

The challenge is, particularly with the advent of social media, if you don’t niche and be known for something, it’s increasingly difficult for your ‘ideal’ people to find you.

Niching helps you to find out very quickly who “Your People” are and makes it easier for them to find and connect with you.

The Workshop:

In this workshop I will be sharing insights from my one day eldership niche workshop and giving participants and opportunity to experience some of the exercises.

We’ll be exploring:

What does the eldership niching journey look like?
Where are you on the journey?
What does the process for finding your eldership niche look like?

Through a brief teaching and group exercises you''ll get the opprotunity to explore eldership niche and what the process entails.