Finding Your Why

“Forget slogans and mission statements for a moment, the essential first step in leading a truly change-making organisation is understanding how your innermost authentic motives create a win-win for you and the world.”

What is the True Purpose of your enterprise?
Not just its vision, or values, or 3-year horizon plan.
What is the authentic motive deep down inside you that is going to bring genuine value into the world, as opposed to merely removing value (the veiled ambition that the general public fear is the modus operandi of most modern organisations)?
If you can’t answer that in a short sharp sentence you may not be fully equipped to lead a purposeful enterprise in the 21st century.

In this workshop Mike Edmonds will:

Instruct you on the principles of organisational purpose and show you how to surface your own.
Guide you through the process of enunciating that purpose powerfully, writing a short Purpose Manifesto and then seeing how that narrative might impact the behaviour of your organisation.
Share real-world case studies from his own body of work in both commercial and social enterprises.
Follow-up with any participant via email or Facetime as you take your newly-enunciated purpose out into the world.

Suited to:

Business owners and startup entrepreneurs who may have a general understanding of the concept of purpose but have no clear enunciation of their own, or a full appreciation of how Purpose can help them be more competitive.
Founders/Leaders of charities, social enterprises and not-for-profits who feel their purpose is quite obvious but are exasperated by a lack of traction in achieving it.
Leaders/Dept Heads of corporations or Govt departments who have a sense of purpose but are frustrated by not being able to enunciate it clearly, or using it to unite staff around a common goal.

About the Speaker

Mike Edmonds, Founder, In Better Company is an industry veteran with over 40 years in branding and marketing, co-founded the purpose-driven consultancy In Better Company after selling his award-winning agency Meerkats. He authored a book titled “Truth. Growth. Repeat – A business manual for Generation Why.” and is dedicated to helping organizations align their business practices with their true purpose through workshops, lectures, and educational initiatives like The Perth School of Purpose.