Is your organisation trying to put an end to cruelty, achieve better outcomes for marginalised communities, turn the dial on climate change, or simply create a fairer world? If so, there’s a good chance your nonprofit is involved in advocacy.

In this webinar, you’ll hear from Anthony Tassone, Victorian President of The Pharmacy Guild of Australia, who is passionate about equal access to prescription medicines in a country where low- and middle-income households are delaying or forgoing medications they cannot afford. This, in turn, perpetuates existing disadvantage and places a heavier burden on the nation’s healthcare system.

Anthony will be joined by Stephen Thirgood, CEO of the Curious Minds Media team, who have helped The Pharmacy Guild develop a strategy to get their message heard.

You’ll learn:

· What is at the heart of advocacy – what does it mean, why does it matter and what difference has it already made for the Pharmacy Guild?

· What digital channels the Pharmacy Guild have used for the campaign and how effective each of those channels have been

· How to secure earned (non-paid) media for your campaign

· How to get in the ear of government! Top tips for government relations

· What has worked, what hasn’t and campaign learnings to date

This is an election year, and advocacy has never been so important. So whether you’re in a Marketing-Communications-Media role responsible for your organisation’s advocacy work, a fundraiser supporting advocacy initiatives in your NFP, or you work for a health-related organisation that will benefit from the Pharmacy Guild’s campaign, we encourage you to join this enlightening and informative one-hour webinar

Meet the presenters

ANTHONY TASSONE, Victorian President, The Pharmacy Guild of Australia

Anthony is a community pharmacist and has been a proprietor of community pharmacies in Melbourne since 2006. He has been the Victorian Branch President of the Pharmacy Guild of Australia since 2013.

His pharmacies have been recognised for community engagement and customer service excellence on multiple occasions at both a state and national level. Over the past decade, Anthony has served on a range of advisory boards for multinational pharmaceutical companies and has had advisory roles with State and Federal governments.

In 2019, Anthony was the recipient of the Holt Australia Day Award recognising his contribution to health promotion, primary healthcare and volunteerism in the community.

In 2021, Anthony was appointed the Chair of the Pharmacy Guild’s Health Economics and Policy committee – which leads engagement and negotiation with the Commonwealth government and Department of Health for five yearly Community Pharmacy Agreements.

STEPHEN THIRGOOD, CEO, Curious Minds Media

Stephen Thirgood has a long history of success in digital campaigning in the Asia Pacific Region, recognised with several Campaign Asia Independent and Social Media Agency of the Year awards.

Upon returning to Australia in 2014 he started Curious Minds Media. Since then, Curious Minds has become the preeminent digital advocacy campaign agency in the region, working across seven countries for some of the world’s most trusted and recognisable charities.

As an experienced advisor and strategist for a wide range of nonprofits, Stephen is passionate about assisting charities reach new advocates and donors through innovative technology solutions and intelligent campaigning.

Join us on Thursday 31 March at 11AM AEDT