From Experimentation to Efficiency: Mapping a Lean AI Roadmap for Service-Based Teams

How do you move from scattered AI use to something more strategic and scalable - especially without a big budget or tech team?

In this session, Sonja shares how her team at WriteFund used AI to reshape their internal processes from day one, building a lean roadmap for smarter, AI enabled service delivery.

She’ll also draw on her experience working with software companies and consulting with service-based teams to reduce manual work and improve operations through automation and AI.

This session is ideal for service-based businesses who know their teams are already experimenting with AI but want to take a more strategic, standardised approach.

You’ll come away with ideas for building your own AI roadmap, mapping where humans and AI add the most value, and taking a more strategic approach to team-wide adoption.

Bought to you by: 

Sonja Davenport Petersen

Sonja Davenport Petersen is a consultant, strategist, and former product lead in fast-growing New Zealand software companies. With a background spanning product development, service design, and digital operations, she helps organisations reduce manual processes and adopt practical, AI and automation tools to improve the way they work.

She’s currently one of the founders of WriteFund, a startup rethinking how AI can support grant-writing services. Her approach blends curiosity, experimentation, and strategy - always focused on what’s actually useful in real-world teams.