From Insight to Communication: How a Consumer Truth Becomes a Major Campaign

Behind every great campaign lies a consumer truth, a tension, an everyday gesture, or an unspoken reality that resonates with everyone. These truths make advertising memorable and impactful. However, insight and creation often operate in silos: market research produces deep consumer understanding that stays in reports, while creative teams start with ideas and seek justifying insights later. Join us to explore how to bridge this gap and turn consumer insights into major campaigns.

Thank you to our sponsor, Verso, for making this event possible!