From Purpose to Prototype: Designing What Works in Your Social Enterprise

Are you building a social enterprise and wondering how to move from good intentions to something that really works?

Join us for From Purpose to Prototype, a hands-on workshop designed for early-stage founders who want to design, test, and improve their ideas before investing big resources.

In this practical session, you’ll:

✅ Map and prototype your customer experience so you can create offerings people value.
✅ Blueprint your service delivery, spot bottlenecks, and design smoother operations.
✅ Learn how to try, test, and learn—rapidly—using proven service design and low-fidelity prototyping tools.

Whether you have a rough idea or you’re already up and running, you’ll walk away with:

🧡 Clear next steps to validate your concept
🧡 Simple prototypes you can share and refine
🧡 Fresh insights from peers and experienced facilitators

Event Details

Date: Friday July 25th 2025

Time: 10:00am (For a 10:30am start) - 12:30pm, followed by lunch and networking

Location: Banyule City Council, 1 Flintoff Street, Greensborough, Victoria, 3088

Facilitators: Rick Cohen, Worthy Cause Founder & Perrie Ballantyne, ThirdStory Director

About Rick Cohen and Worthy Cause

Rick Cohen is a Melbourne-based social entrepreneur and the founder of Worthy Cause, a charity and social enterprise offering transformative employment programs for people who have experienced severe hardship and marginalisation. Drawing from a background in hospitality and his own lived experience with mental illness, PTSD, and trauma, Rick brings a deeply personal commitment to his work. After beginning a Politics, Philosophy and Economics degree at ANU and later completing a Business and Marketing degree, Rick merged his culinary skills and passion for social justice to create Worthy Cause in 2021. Through this work, he helps vulnerable individuals build meaningful, sustainable lives with dignity, purpose, and wrap-around support.

About Perrie Ballantyne and ThirdStory

Perrie is an innovation strategist, practitioner, and coach with over 20 years’ experience working with leading social innovators, agencies, and teams across Europe and Australia. She is Director of East Coast operations at ThirdStory, a not-for-profit social innovation practice working across Australia, Aotearoa New Zealand, and the Caribbean. ThirdStory collaborates with communities, governments, and organisations to shift systems and bring about meaningful change in education, health, and social settings. Under Perrie’s leadership, and through initiatives like the Social Design Academy, ThirdStory focuses on building capability, designing for impact, and scaling new possibilities that reflect the aspirations and strengths of communities.

Let’s turn your purpose into something tangible—so you can start making the impact you envision.