Speaker: Russell Pearson
Date: Wednesday, 27th August 2025
Registration: Starts at 7:15 am
Main Event: 7:30 am to 9:00 am

Members Only: 9:00 am to 9:30 am
Venue: Lindfield Business Roundtable, Suite 2, 345 Pacific Highway, Lindfield NSW 2070
Or alternatively, if you would like to join us via the virtual world, you can join by Zoom

Cost: $50 + GST (includes a light breakfast)
This event is FREE to current clients of Peter Vickers Business Group.

From Visibility to Influence: Mastering Brand Media in the CEO Seat

In today’s digital battlefield, engagement is everything. Social algorithms dominate visibility—and command the lion’s share of marketing investment. As the CEO, how can you leverage savvy insights to stay ahead of the curve?

Join us for an interactive session with Russell Pearson, as he reveals:

Actionable digital tools and data frameworks to help you make real business decisions in the digital realm
Clear team structures: what Marketing and Digital Marketing roles should look like for effective execution
The future of digital: the three strategic focus areas every CEO should prioritise over the next 24 months

About Russell Pearson

They call him "The Business Blacksmith".

Our next presenter, is a Strategist and Artist, with over 30 years of industry leading advisory in the world of Business, Marketing, and Sales, and is a recent inductee in the Australian Speaker Hall of Fame.

Russell Pearson is Director of the award winning Crimson Fox Creative Studios, Host the Consulting Business Podcast and Founder of the FORGE Business Program.

Outside of business, Russell is an active member of the Australian Blacksmiths Association, has performed at the Melbourne International Comedy Festival and is father of three energetic children.

Why This Session Will Engage

This isn’t just another digital marketing talk. As a CEO, you’ll walk away with:

Immediate, practical tools to interpret digital performance and power decision-making
Clarity on organisational alignment, so your team knows exactly where to focus marketing efforts
Strategic foresight, armed with three crystal-clear priorities to guide your digital roadmap