Fundraisers helping fundraisers - A top down approach to growing your appeal income

It's the age-old conundrum...Do we focus on getting more donors, or spend more time on caring for the ones we've got?

Whilst the obvious answer is "Both!"; the reality is not that simple.

In the latest instalment of 'Fundraisers helping Fundraisers' we explore how two organisations, whilst very different from each other, have taken a similar approach to growing their individual giving programs.

Come and listen to Pam from RFDS Qld and Simone from the PA Research Foundation discuss:

• How keeping your high-value supporters on the inside track makes them feel special and, in turn, give more

• The role that supporter events, personalised treatment and gifts play in generating high-value donations

• How every team member pulling in the same direction helps raise more money

• How to respond to feedback such as 'that costs too much' and 'donors won't like it'

Real-life, practical examples of two charities that are walking the walk when it comes to their mid and high-value fundraising.