Fundraising Communications Mastery - July 2024 Intake
Event description
A comprehensive six-month course in the specialised art of fundraising copywriting. Includes individual mentoring and 1-on-1 copy review.
This course is for you if:
- You’re a fundraising professional and are responsible for writing your charity's fundraising and/or donor care copy
- You’re part of a small fundraising team with limited resources for external consultants
- You’re just starting out in copywriting for fundraising and want the skills to build a successful career.
COURSE OVERVIEW
The course begins with fundraising copy fundamentals, moving on as your skills develop to advanced techniques that will multiply your income and keep your donors inspired and engaged.
You’ll end the course with all the skills you need to write winning fundraising appeals and build strong and lasting donor relationships.
Each of the units begins with a webinar where you’ll receive practical guidance, best practice examples and the latest professional insights on each topic. Your learning will continue after each webinar with exercises to practice on your own.
Full participation in the Fundraising Copy Masterclass is applicable for 9 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
COURSE MODULES
SESSION 1 & 2: Fundraising Copy Fundamentals
Key takeaways
- How to choose a great case study story
- Interview techniques
- How to structure a fundraising letter
- Long copy versus short copy
- Appeal pack elements – what works and why
SESSION 3 & 4: Copy for Digital Fundraising
Key takeaways
- How to take DM online
- How to plan an integrated campaign
- Do's and don’ts of digital copy
- How to raise more from your emails
SESSION 5 & 6: Specialist Copy for Major Donor, Bequest and Regular Giving
Key takeaways
- Personalisation and targeted copy
- Donor care and engagement as a way to maximise income and retention
- Copywriting for RG acquisition and retention
- Visionary copy for Bequest prospects and confirmed
COURSE DATES
Session 1: 12pm–1:30pm AEST, Thursday 25 July 2024
Session 2: 12pm–1:30pm AEST, Thursday 15 August 2024
Session 3: 12pm–1:30pm AEST, Thursday 12 September 2024
Session 4: 12pm–1:30pm AEDT, Thursday 10 October 2024
Session 5: 12pm–1:30pm AEDT, Thursday 14 November 2024
Session 6: 12pm-1:30pm AEDT, Thursday 12 December 2024
One-on-one sessions with Dominique can be booked at a convenient time for you via our booking system.
Unlimited Access Option
If you're really wanting to become a professional fundraising copywriter, we have a limited number of places with unlimited access to Dominique over the course of six months. Save on the total cost with SUPER EARLY BIRD and EARLY BIRD pricing!
PLACES ARE STRICTLY LIMITED TO 12 PEOPLE AND WILL SELL OUT FAST
