A comprehensive six-month course in the specialised art of fundraising copywriting. Includes individual mentoring and 1-on-1 copy review.

This course is for you if:

You’re a fundraising professional and are responsible for writing your charity's fundraising and/or donor care copy
You’re part of a small fundraising team with limited resources for external consultants
You’re just starting out in copywriting for fundraising and want the skills to build a successful career.

COURSE OVERVIEW

The course begins with fundraising copy fundamentals, moving on as your skills develop to advanced techniques that will multiply your income and keep your donors inspired and engaged.

You’ll end the course with all the skills you need to write winning fundraising appeals and build strong and lasting donor relationships.

Each of the units begins with a webinar where you’ll receive practical guidance, best practice examples and the latest professional insights on each topic. Your learning will continue after each webinar with exercises to practice on your own.

Full participation in the Fundraising Copy Masterclass is applicable for 9 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

COURSE MODULES

SESSION 1 & 2: Fundraising Copy Fundamentals

Key takeaways

How to choose a great case study story
Interview techniques
How to structure a fundraising letter
Long copy versus short copy
Appeal pack elements – what works and why

SESSION 3 & 4: Copy for Digital Fundraising

Key takeaways

How to take DM online
How to plan an integrated campaign
Do's and don’ts of digital copy
How to raise more from your emails

SESSION 5 & 6: Specialist Copy for Major Donor, Bequest and Regular Giving

Key takeaways

Personalisation and targeted copy
Donor care and engagement as a way to maximise income and retention
Copywriting for RG acquisition and retention
Visionary copy for Bequest prospects and confirmed

COURSE DATES

Session 1: 12pm–1:30pm AEST, Thursday 25 July 2024

Session 2: 12pm–1:30pm AEST, Thursday 15 August 2024

Session 3: 12pm–1:30pm AEST, Thursday 12 September 2024

Session 4: 12pm–1:30pm AEDT, Thursday 10 October 2024

Session 5: 12pm–1:30pm AEDT, Thursday 14 November 2024

Session 6: 12pm-1:30pm AEDT, Thursday 12 December 2024

One-on-one sessions with Dominique can be booked at a convenient time for you via our booking system.

Unlimited Access Option

If you're really wanting to become a professional fundraising copywriter, we have a limited number of places with unlimited access to Dominique over the course of six months. Save on the total cost with SUPER EARLY BIRD and EARLY BIRD pricing!

PLACES ARE STRICTLY LIMITED TO 12 PEOPLE AND WILL SELL OUT FAST

CFRE Approved Provider for Continuing Education 2024