Better understand the needs of your donors so you can raise more funds for your cause

A lot of people in the sector are worried about the future of fundraising. As an organisation delivering essential work, it's important that you continue to raise the funds you need, to deliver on your organisation's mission and help the people you care for.

Taking a donor centred approach to your fundraising will give you the best shot at attracting and retaining donors. Finding out what donors truly need and what they think of your current fundraising efforts, will enable you to see what is and isn't working, and prioritise your initiatives that will enhance the experience and bring in more funds.

We've created a program that is accessible for organisations of all sizes and from all over Australia, no matter the location. This program will help you to understand your donors better than you do today, by teaching you about a tool called a Donor Journey Map. Donor Journey Maps help you to understand the end to end experience through the eyes of your donors when donating with your organisation. We empower you by coaching you through how to create your own donor journey map for your organisation. At the end of the program, you will be clear on what the opportunities are to enhance your donor experience and can make confident decisions around what to focus on for the future to raise more funds.

Who should attend?

Members of for-purpose organisations that conduct fundraising activity
Members of fundraising teams
CEO's and Board members

Benefits

Learn about easy to use tools you can use in your organisation to understand your donors better
Create your own Donor Journey Map with real insights from your donors, so that you can improve your fundraising
Empower yourself or your team to create additional journey maps in future once the course is complete
Give your donors a voice to make their donating experience even better

Time Commitment

A 5-week program with approximately 4 hours per week dedicated to the course and work in between sessions.