The floral industry is evolving—are you ready to be part of this exciting transformation?

For too long, our industry has been shaped by outdated systems, fleeting trends, and unsustainable practices. But a shift is happening.

Florists, designers, educators, and innovators are coming together to ask: How can we build a floral industry that is sustainable in every sense—environmentally, financially, and creatively?

This live panel event is for florists who are ready to be part of that change. It’s a conversation for those who want to rethink the narrative, challenge the status quo, and create a more sustainable, viable, and dynamic industry for us all.

You’ll hear from some of the most respected leaders and voices in floristry—Sue McLeary, Matthew Landers, Courtney Ray, Liz Ricci & Nadine Brown—florists, educators, designers, and innovators who have spent decades shaping the industry, breaking new ground, and pushing the boundaries of what’s possible.

We’ll explore what needs to change, what’s already evolving, and how, as a collective, can redefine floristry for the future with purpose, innovation, and collaboration. Expect honest discussions, fresh and diverse perspectives, and inspiring takeaways that will empower you to create your own path—one that’s rooted in creativity, sustainability, and a sense of community.

VIP Experience - Event entry + Meet & Mingle After Party

Want to connect more personally with our guest speakers?

VIP Experience - Event entry + Meet & Mingle After Party tickets are available for those looking to continue the conversation and engage directly with the panelists. With limited availability, this exclusive event will take place at the iconic Melbourne Flower Merchant, from 8:30–10pm.

Event Details

Date: Saturday, 29th March 2025, 5pm for 5:30pm start.

Location: Melbourne International Flower and Garden Show, Royal Exhibition Building, Great Hall of Flowers - Theatret (Level 2)

Price:
Early Bird Tickets: $70 + BF
General Admission: $90 + BF
VIP (includes entry to Meet & Mingle After Party): $190 + BF

Tickets DO NOT INCLUDE entry to the Melbourne International Flower and Garden Show. PLEASE PURCHASE YOUR SHOW ENTRY TICKETS SEPARATELY.

Dress code: Smart casual

Charity partner: We encourage you to support ReForest Now and donate $6 to have a tree planted on your behalf.

Getting there: Plan your visit to the Melbourne International Flower & Garden Show (make sure you've purchased your show entry ticket separately).
If you purchase a VIP ticket, you will also need to arrange your transport from the Royal Exhibition Building to the Melbourne Flower Merchant for the Meet & Greet After Party.

We look forward to sharing this inspiring evening with you!

With thanks to our event partner, FloristBank