Organic search remains the #1 traffic source for most SaaS businesses, but the game is changing. With B2B buyers increasingly turning to ChatGPT and other LLMs for research, how you show up in generative AI responses is becoming just as critical as your Google rankings. Join Alla Lvovich from Atlas Digital at this actionable half-day workshop for larger KiwiSaaS members ($5m+ ARR) and gain a clear understanding of how to future-proof your organic growth strategy in an AI-driven search landscape.

What you’ll learn:

why organic search is still your most valuable channel (and how it impacts everything else)
the shift happening now: B2B buyers moving from Google to ChatGPT for research
what Generative Engine Optimization (GEO) is and why it matters for your SaaS business
how traditional SEO performance influences how LLMs rank and recommend your company
practical strategies to optimise for both search engines and generative AI platforms

Who should attend?

KiwiSaaS members ($5m+ ARR) are welcome to send up to 2 staff to this free-of-charge workshop.

Event details:

DATE: Tuesday 25 November

TIME: 9.00am - 12.00pm

LOCATION: Serko Offices, Saatchi & Saatchi Building, Level 1, 125 The Strand, Parnell, Auckland

COST: Free

Contact the host of KiwiSaaS: The Future of Organic Growth: SEO Meets Generative AI