Future-Proofing Super: The Benefits of Next-Generation Tech on Members, Funds, and Regulation

The superannuation landscape is evolving rapidly, and embracing next-generation technology is critical for funds aiming to stay competitive, compliant, and member-focused. This panel brings together leading industry experts to discuss how emerging technologies like AI, cloud solutions, and advanced data architecture are reshaping superannuation.

Panellists:

Adam Gee, Deputy CEO & Chief Strategy Officer at Grow Inc. – Bringing his strategic insights on how digital transformation is enhancing member experience and operational efficiency in super funds.
- Adam joined GROW Inc. as the Head of Strategy in May 2019 and, prior to this, was the lead Partner in KPMG’s Superannuation Advisory practice. Adam has over 25 years’ experience in the superannuation industry and has a detailed understanding of superannuation legislation and industry standards as well as a detailed working knowledge of many of the superannuation funds and their service providers within the industry, having been the Chief Executive Officer of SuperRatings before moving to KPMG. Adam was appointed as a Director on the Board of the Association of Superannuation Funds of Australia (ASFA) in November 2021, representing the service provider sector of the industry. Adam has also regularly presented to more than 50 superannuation fund trustee boards and senior executives on benchmarking, industry trends and product development and has presented at a range of industry conferences, including ASFA, FSC, FINSIA, CMSF, FEAL and WSSA. Adam has had representation on several industry roundtables, including the Productivity Commission, Treasury, APRA and ASIC. Moreover, Adam is often sought out for industry comment and maintains regular communication with a range of media outlets.
Abbe Majeed, ex-Head of Architecture, Cloud & Data at HESTA – Sharing expertise on cloud-based data solutions and how these drive agility and compliance.
- An accomplished Senior Business Technology Leader, skilled in driving global business impact and building high-performance teams. Abbe is known for deploying scalable, decoupled architectures and championing outcome-driven agile practices, he enables strategic innovation and sustainable growth. He has pioneered cutting-edge digital platforms that enhance member service and security, balancing growth with cybersecurity and efficiency at HESTA. Passionate about simplifying complex technology, he excels at executing transformative strategies through adaptive, future-proof operating models. With an entrepreneurial approach, he leverages Industrialised Architecture Building Blocks (IABBs) for scalable, connected experience and elastic growth ready solutions - all while staying within budget and on time.
Hans Van Daatselaar, Executive Officer at ASFA – Providing a regulatory perspective on the importance of tech innovation for governance and compliance in superannuation.
- Hans van Daatselaar is the inaugural Executive Officer of ASFA InPractice, a leading collaborative forum for superannuation practitioners within the Association of Superannuation Funds of Australia (ASFA). He is also responsible for ASFA’s Financial Crimes Protection Initiative, which strengthens the superannuation sector’s defenses against financial crime and cyber threats through coordinated efforts among ASFA members. Hans previously served as the Ambassador for Startupbootcamp Australia’s Fintech Programs (2020-2021) and continues to advise and invest in startups and scaleups.
Jacinta Jones, ex-Head of Transactional Banking at Bendigo and Adelaide Bank - Senior executive in the investment and finance industry, sharing expertise in superannuation and transactional banking.
- Passionate problem solver and collaborative digital product expert with over 25 years in the investment and finance industry, including roles at NAB, Westpac, Merrill Lynch, Goldman-Sachs JB Were, Boston Consulting, Challenger, Bendigo Bank and Prudential-Bache. Proven track record in portfolio growth, strategic messaging, and fostering relationships with both internal and external stakeholders. Specialised in superannuation, transactional banking, stockbroking, adaptive leadership, customer engagement, and agile project management. Adept at negotiations, UX design, business planning, and public speaking. Expert in superannuation, transactional banking, communications, adaptive leadership, customer engagement, stakeholder management, agile project management, e-commerce, negotiations, frictionless payments, UX design, customer journey mapping, business planning, strategic marketing, member experience, financial planning, compliance, risk management, digital product delivery, public speaking, presentations, and business transformation. A versatile professional with a comprehensive skill set honed over two decades in the finance industry.

Andy Canning, Chief Technology Officer & MD at Equal Experts Australia will be moderating the panel discussion.

Join us for a thought-provoking discussion on the tangible benefits of technology in enhancing member engagement, ensuring regulatory alignment, and building a sustainable future for super funds. Whether you’re navigating regulatory demands or enhancing digital capabilities, this panel offers valuable insights into the future of superannuation in a tech-enabled world.

Don’t miss this opportunity to learn from industry leaders as they explore the key trends and practical steps in future-proofing super.All ticket proceeds will be donated to the following cause:

Aboriginal Investment Group Remote Laundry Project

Our Remote Laundries is an Aboriginal-owned and operated project that provides free laundries to remote Aboriginal communities, improving health and social outcomes by preventing disease. Our laundries create jobs for locals which means more income stays in the community, which helps build a stronger local economy that better serves the whole community.

Donations from this event will provide power to a laundry site for 3 months. remotelaundries.org.au

THANK YOU!