Beyond the Shelf: The Future of Retail Media
level 6/10 Madden Street
auckland, new zealand
IAB New Zealand
Event description
The retail landscape is undergoing a seismic shift, and at the heart of this transformation lies the meteoric rise of retail media.
As brands and retailers seek new avenues to connect with consumers, retail media has emerged as a powerful tool, blurring the lines between commerce and content. This dynamic channel is redefining advertising, offering unparalleled opportunities to engage shoppers at every stage of their journey. Join us as we delve into the strategies, insights, and innovations that are propelling the retail media revolution forward.
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