Plan: Elevate your strategic communication skills to drive measurable outcomes

Course description:

This two-day course empowers communication professionals to develop and execute initiatives that are firmly anchored in business needs, maximizing stakeholder value and driving business outcomes. By learning to analyze the business environment, identify needs, segment audiences, and achieve measurable results, you'll acquire the skills and insights needed to establish yourself as a highly credible and in-demand communication expert.

What to expect:

Enhance your ability to plan and implement communication strategies that align with business needs and deliver measurable results.
Learn how to synchronize your communication efforts with broader business objectives to maximize impact.
Develop the skills to create effective measures and demonstrate the return on investment (ROI) for your communication initiatives.
Gain insights into what drives value for stakeholders and how to leverage this knowledge to increase your influence within the organization.
Strengthen your perceived value by mastering the elements of strategic communication and becoming a trusted communication professional within your organization.

Who should attend:

This course is designed for communication professionals in strategic, corporate, internal, external, corporate affairs, or public relations roles. It is ideal for individuals at various career stages who seek to enhance their strategic communication skills and drive business results.

Career Level:

Foundation, Generalist/Specialist, Strategic Advisor

About your facilitator

Sia Papageorgiou FRSA, FCSCE, SCMP

Sia Papageorgiou is the managing partner at the Centre for Strategic Communication Excellence, a global professional development and insights organisation trusted by some of the world’s highest profile companies, including Nokia, BHP, and Unilever. A decorated strategic communication expert with over 50 awards, Sia is passionate about raising the standards of the profession. Through her leadership in certification initiatives, she is committed to helping communication professionals validate their expertise, increase their influence, and lead the field with confidence. Her mission is to equip professionals with the tools and credentials they need to drive strategic business outcomes and achieve lasting success.