Gen AI - Can It Make Better Advertising?

Whether you are running a large market team/agency or a small smart-up you are already using AI tools to make content & advertising.  The stuff you use to acquire new customers or remind existing customers why they love you.

This session gets into the details of AI marketing creative workflows.  How do you go from a creative brief to advertising that is simply better, faster, cheaper? Who is using what and in what order?

You might be a founder spending $1000s or a CMO with $millions.  Either way you are always negotiating speed, quality and price.  In this practical session we will dive into the AI tools, processes and principles.  Can you save time and resources or is the focus on better results?

What to Expect:

• Insightful debates on AI and Gen AI, led by industry experts.
• Live demonstrations of Gen AI tools and products.
• Networking opportunities with leaders in AI, startups, and corporates.
• Practical insights on AI marketing/creative workflows.
• Hands-on sessions to explore AI-driven strategies for growth.

Unlock the future of Gen AI innovation with the InnovAItor series at Fishburners. Created by Lucio Ribeiro and Vijay Solanki and supported by M&C Saatchi Group, InnovAItor is Australia's first series of initiatives where AI builders meet the industry. Join us to connect with thought leaders, builders, industry executives, explore cutting-edge AI applications, and discover how AI can bridge the gap between startups and corporates, driving growth and collaboration.

Speakers/hosts:
Cam Luby
- Head of Consumer Marketing at Optus
Cam leads innovative marketing programs by integrating creativity, partnerships, and AI-driven insights to deliver impactful business results. With a decade of experience in the US, Cam excels at bringing products and brands together with a focus on speed, simplicity, and innovation.

Vinetha Manthena
- leader in Marketing, AI and AdTech workflows (ex-Comm Bank and Optus)
Expertise in integrating Gen AI into marketing and media strategies to drive innovation and measurable outcomes. With over 15 years of experience across media agencies and client-side roles, she specializes in navigating the evolving AdTech landscape and building in-house media teams that leverage cutting-edge technology.

Patrick Guerrera
- APAC Lead for M&C Saatchi Consulting
He drives data and creativity-led growth initiatives for global businesses, including integrating AI and Gen AI technologies to revolutionize traditional agency models. As Founder and CEO of Re Group, he has redefined branding, leading his agency to international acclaim for its innovative design and strategic approach.

Arvind Hickman
- seasoned journalist at B&T
18 years of experience across print, online, TV, and radio, covering industries from media to politics. Having worked at AdNews and PRWeek UK, he brings deep expertise in marketing, advertising, and media to his role as panel moderator

Vijay Solanki (start-up host) 
- Exec & Entrepreneur Coach, Innovation/Growth Expert

Vijay Solanki, with a career in global marketing for brands like Dove and BlackBerry, was an early hire at Shazam and led innovations at Unilever and Philips. In Australia, he served as a CDO and CEO before focusing on startups, mentoring over 300 founders and launching a mental health startup.

Lucio Ribeiro (corporate host) 
- Innovation, Strategy, and AI consultant

Lucio has led digital transformation at Seven and Optus, advised clients like Goldman Sachs, and founded three businesses. A Forbes tech columnist and LinkedIn Top Voice, he also lectured at RMIT. Lucio holds an MBA, MIT AI certification, and is a global top 100 digital marketer.

InnovAItor:
The InnovAItor mission is to bridge the gap between startups and corporates by leveraging generative artificial intelligence (Gen AI) to drive collaboration, innovation, and growth. Its purpose is to create a dynamic community where industry leaders, entrepreneurs, and AI experts can connect, share insights, and explore AI-driven solutions that accelerate business innovation & transformation.

M&C Saatchi Group
M&C Saatchi Group is a global creative solutions company that creates beautifully simple solutions for the increasingly complex world that our Clients find themselves in. The company is committed to pioneering AI innovation to provide a competitive advantage for its clients.

Fishburners
Fishburners is Australia’s longest-enduring and largest tech startup community. Our purpose is to build a better world by enhancing a culture of innovation and entrepreneurship. As the Australian startup ecosystem evolves, a vital part of our mission at Fishburners is to create accessibility to a broad range of resources and insights that support entrepreneurs in building commercially viable ventures. As an expert voice in early-stage entrepreneurship, we're dedicated to ensuring that the community continues to be served in a diverse and sustainable way.

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