Gender Compass: Navigating the divide with messages that move people
Description
What do audiences really think about gender equality, and how do we talk about it in ways that actually move people?
Join us at Open Ground for an inside look at Gender Compass, the groundbreaking research project from Plan International Australia that maps community attitudes on gender equality and reveals how to communicate in ways that grow support where it matters most: with the "moveable middle".
Plan International Australia’s Deputy CEO Hayley Cull will share the research and the urgent strategic case for why the gender equality movement needs to change how it tells its story – because being right isn't enough, we also have to be heard.
The talk will be followed by a panel discussion featuring special guests and will also provide an exclusive preview of what we have planned for the next phase of this groundbreaking research.
This is a conversation about strategy, empathy, and the real opportunity that lies in reaching the two-thirds of Australians who could be won over to the cause – if we can meet them where they are.
Free to attend. All welcome.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity